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Month: September 2016 - The Bank Teller

Amp It Up–Earned Media Basics

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Every campaign needs an earned media strategy—especially when funds are allocated at an alarming rate as Election Day draws near. A solid earned media campaign can help you maximize your visibility and reengage those faithful, but tired-of-rhetoric voters. All without shelling out the last crucial dollars of your war chest.

Done properly and strategically, earned media will reap great benefits;
• It gives a candidate credibility (candid versus posed message)
• It is distributed through channels (newspaper, talk radio, TV news) that tends to have a higher voting audience (more likely to hit your target)
• Oh, yes…it’s free!

Here are a few suggestions from Anne Hathway and Kip Tew, our PoliticalBank advisors, to give the 2016 Election field of candidates a boost in their earned media.

1.) Amp Up Social Media—The far-reaching platforms such as Facebook, Twitter, Instagram and LinkedIn are not only great for targeting an audience, but also easy to schedule and manage. To the minute and trending, information that becomes available can be broadcast to your voting base—and it’s completely flexible to your message.

2.) Court Traditional Outlets—Not as easy as a social media blitz, but there are perks to TV, radio and print news. The main benefit to a campaign is that reporters are assigned to a political beat. They have to cover the candidates in the field. They will take your call.

Once you define who to contact and by what communication means—email, phone call, press release—determine how to attract attention. With social media, short videos or blog content that can be shared through campaign volunteers and constituents can be updated easily with every event or rally you attend. Traditional media is a bit more complicated, but it does drive content for Facebook and Twitter.

PoliticalBank advises candidates to take a mixed approach when courting earned media;
• Work an issue on the campaign platform—stay on message
• Focus on the softer side of the issue—make it personal
• Highlight a person(s) to be the “face” of the issue

For example, if the campaign is for a stronger k-12 education system, visit a grade school and open a dialogue with the children. A five minute talk about doing well in school, followed by a bunch of cute kids telling a candidate what they believe their school needs, is sure to get a lot of positive coverage.

Another example is to hold a rally on an issue. Let’s say that you are a proponent of a minimum wage increase. Bring up to the stage the different people who work for minimum wage—the single mom, an elderly woman, the working poor family that works several jobs to keep food on the table. Tell their stories. Focus on their issues. Let them become the face of the issue that the candidate is fighting to resolve. The campaign should already have constituents vetted for this type of media hook—if not–they haven’t done their job.

An earned media strategy is a tool that every campaign needs in their toolbox. It helps stretch the funds raised for hard copy materials and expenses, increases a candidate’s credibility, highlights the human side of the candidate and keeps the campaign message on point and in real time.

 

Anne F. Hathaway

Ms. Hathaway, a Republican, got her political start in 1988 as scheduler for Marilyn Tucker Quayle during the Bush/Quayle Presidential campaign and then went on to serve Vice President Quayle at The White House as Assistant to the Vice President and Director of Scheduling and Public Liaison. Ms. Hathaway’s resume also includes Executive Director of the Indiana House Campaign Committee, RNC liaison to The White House and 2008 Republican National Convention, Chief of Staff of the RNC, Campaign Manager for U.S. Senator Dan Coats, and Program Director for the 2012 Republican National Convention.

 

Kipper V. Tew

Mr. Tew, a Democrat, is a member of the Indianapolis Marion County City County Council. He is also a partner in the law firm of Ice Miller LLP. Mr. Tew is a former Chairman of the Indiana Democratic Party and also served as Chairman of the Marion County Democratic Party. In 2008 he served as State Chair of the Barack Obama presidential campaign, which put Indiana into the Democratic column for the first time since 1964. Previously, he served as a senior advisor to Indiana Governor Frank O’Bannon, House Speaker B. Patrick Bauer, Indiana Governor Joe Kernan and Indianapolis Mayor Bart Peterson.

 

 

 




Health and Welfare Check

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By now we have all witnessed the “wobble seen around the world” as Democratic presidential nominee, Hillary Clinton, left the 9-11 commemorative event in New York City. Rumors have circulated for several weeks about her consistent cough on the campaign trail and social memes have had a field day with speculation on her physical health. Just recently it was announced that Mrs. Clinton was diagnosed with pneumonia and was on antibiotics.

Republican presidential nominee, Donald Trump, when he first entered the race, completed his battery of current tests and had his physician of 39 years, Harold Bornstein, release a letter publicly declaring that if elected, Mr. Trump will be the healthiest president ever elected. It was a YUGE health announcement.

In light of the recent health controversy we wanted to take a look at America’s fascination and interest in the health of our elected POTUS is nothing new—but with advent of instant reporting on social media and the twenty-four hour news cycle, Americans are more obsessed than ever with every little sneeze or sweat.

We have elected many presidents with health issues—some severe. However, with media being predominantly print, radio or news films at the theater, chronic conditions were easily disguised. Do you think a Presidential candidate with similar diagnoses could win today?

Franklin Roosevelt, (1933-1945) was stricken with Polio in 1921 at the age of 39. As a member of an iconic American family, his illness was well publicized. However, the toll of the disease on his body was disguised. Paralyzed from the waist down, he normally required a wheelchair but was careful to never be seen publicly in his chair. During public events, even laboriously long speeches, he stood in leg braces and canes or crutches—and had assistance from many close confidants—most often, his son James.

Woodrow Wilson, (1913-1921), another early 20th Century president, kept his poor health a secret as well. Along with hypertension, headaches, and double vision, Wilson suffered from a series of strokes, rendering him blind in his left eye, paralyzing his left side and forcing him into a wheelchair. Once his paralysis was discovered, congress scrambled to create and enact the 25th Amendment, stating that the vice president will take power upon the president’s death, resignation, or disability.

John F Kennedy (1961-1963) was the picture of health—from sailing at Hyannis Port to the traditional family Thanksgiving football game–although he was a master of projecting youth and physical fitness he was in fact hiding a life-threatening disease. Kennedy was diagnosed in 1947 with Addison’s disease—an incurable disorder of the adrenal glands. Due to chronic anxiety and back pain he developed an addiction to painkillers, stimulants, and anti-anxiety medication—which was taboo in the 1960’s.

Ronald Reagan, (1981-1989) was the oldest man to seek the presidency and was considered by some to be medically unfit for the position. He struggled constantly with poor health. During his presidency he underwent the removal of prostate stones and prostate cancer, suffered with skin cancer and arthritis. Being shot in the chest in 1981 by John Hinckley, Jr. only added to his battles with staying healthy.

The health of the president is a concern to most American voters. If the 25th Amendment must be used to move the Vice-President into the Oval Office and to subsequently replace the vacant vice presidency, the running mate must also pass the healthy test. Two presidential nominees have experienced the backlash of running mates that have drawn negative attention—George McGovern and George W. Bush.

In 1972, George McGovern selected Thomas Eagleton as his number two. Eagleton was an up and coming Democratic US Senator from Missouri. Days after the Democratic convention, the Detroit Free Press ran the story that Eagleton had been hospitalized for depression on several occasions and undergone electro shock therapy. Americans in the middle of the Cold War era didn’t buy that candidacy and Richard Nixon kept his seat.

George W. Bush surrounded himself with many of his father’s advisors. George HW Bush maintained a close ally with Dick Cheney and he was tapped to be W’s running mate. Dick Cheney suffered many debilitating heart attacks and when the 2004 election rolled around, many Republican Party officials pressured GW to replace Cheney on the ballot.

As the 2016 Presidential election moves into the last weeks, all eyes will be on the candidates’ ability to handle the stress that goes with a marathon of campaigning—it’s just a dress rehearsal for life in the White House. Will health be as big of an issue in the days to come? Time will tell.




PoliticalBank.com In The News!

Click on a publication a below to see PoliticalBank.com in the news!

 

xconomy.com

xconomy.com (September 6, 2016)

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Forbes.com (August 15, 2016)

TechPoint.org

TechPoint.org (May 2, 2016)

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Current In Carmel (April 12, 2016)

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WISHTV.com (with video) (November 12, 2015)

insideindianabusiness

InsideIndianaBusiness.com (November 2, 2015)

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Evansville Business (October 2015)

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IBJ.com (September 10, 2015)

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Abdule at large (with audio) (September 9, 2015)