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Month: March 2016 - The Bank Teller

New Volunteer Feature

output_UxX8wPUnless you’re running for office on a desert island, your campaign needs support from other people. Those folks can be your family and friends, but you’ll likely need to cast a wider net and recruit some volunteers. They can be vital to your campaign’s success.

We’re excited to announce a powerful new feature that is currently available for all the candidates on our platform: the Volunteer button! Your supporters can sign-up as a Voter on PoliticalBank and then easily sign up to volunteer for you directly from your candidate profile via the Volunteer button. From your candidate dashboard under Tools, click Volunteers to see who has signed up, as well as their email addresses.

Haven’t created your free PoliticalBank candidate profile yet? Sign up now!


Want More Information? is a nonpartisan website builder, policy portal, donation platform, and voting tool designed to help candidates connect with voters and win elections. The political process is antiquated and inefficient and relies on newspapers, pundits, smoke-filled rooms, and checkbooks. We offer a modern-day solution.

How It Works
In less than 10 minutes, candidates can have a sleek, customized campaign webpage capable of accepting donations and conveying positions on everything from ISIS to the potholes on Main Street. We offer a convenient solution for candidates to start building name ID and launch their campaign online.

For voters, we are a way to find politicians by keyword, name, demographic, location, or by “exploring issues” to discover those with whom they align ideologically.

Cost to Users
Voters and candidates pay nothing to create an account. Voters can suggest issues to candidates, support candidates’ positions, and subscribe to receive updates from various campaigns. Candidates can set up online donations through our seamlessly integrated platform, powered by Stripe, at a rate of 5.4% per transaction.

Special interest groups, associations, and candidates may “sponsor content” on PoliticalBank’s blog, “The Bank Teller,” starting at $2500. Content must advocate for a specific cause or ideological position.

The Use Case
Every two years, 1.1 million candidates and elected officials run for or hold elected office in the United States. Additionally, 78 other countries (and 3.3 billion people) also use democratic forms of government.

Having launched in the fall of 2015, with an eye on 2016, is poised to become an ecosystem for all categories of political stakeholders by 2019. The 2020 Presidential cycle will be the first year all 90 million Millennials will be of voting age – a bloc that will comprise 40% of the electorate and who will naturally seek an online arena to engage politically.

Adam H. Berry, Co-Founder / Market Development & Sales. Adam has more than eleven years of policy and political leadership experience. Most recently, he was a policy director and attorney in the Indiana Governor’s Office, where he concentrated on small business economic development policy and acted as liaison with more than 20 state agencies and the General Assembly. Adam’s political experience ranges from stuffing envelopes to managing campaigns.

Frank T. Short, Co-Founder / Business Development. Frank, a Democrat, has more than thirty years of political experience as former City-County Councilor and, currently, the elected Washington Township (Indy) Trustee. He is the founder of Indianapolis based government services firm Short Strategy Group.

Advisory Board. PoliticalBank’s bipartisan “Political Advisory Board” includes DNC Committeeman & Labor leader David A. Frye (D), former RNC Chief of Staff and Romney Convention Chair Anne F. Hathaway (R), RNC Committeeman John R. Hammond III (R), and (Fmr.) Obama State Chair Kipper V. Tew (D). All have extensive political leadership experience and will facilitate national company growth. Charlie Brandt, Managing Director of KSM Consulting, is PoliticalBank’s Principal Business Advisor.

For even more information, check-out our “About” page.

For a sample profile, check out our mock-up of 2016 Presidential Candidate Francis Underwood.

Email Adam Berry with additional questions or concerns:

Filing Deadlines for Major Party State & Local Candidates

Want to run for office? Don’t forget to file! Check out our infographic below for a state-by-state rundown of the Republican and Democrat parties’ filing deadlines. Please note they may vary for some towns or municipalities.

Want a PDF version of the dates? We have you covered.


So what’s PoliticalBank all about? We’re bringing the political process into the 21st century. Learn more.

3 Tips for Raising Your Candidate’s Name ID

Guest Post by Joe Garecht from Local Victory:

One of the key goals of any political campaign is to raise the candidate’s “name ID.” This means making sure that as many of the voters in the district as possible know the name of the candidate and the office he or she is running for. It’s impossible to get elected if the voters in your district don’t know who you are.

Here are three surefire tips for raising your candidate’s name ID to help you win your campaign:

#1 – Be Repetitive

The most important thing you can do in order to raise your candidate’s name ID is to repeat your candidate’s name (and the office he or she is running for) as often as possible. Make sure that everything your campaign does, including online and offline activities, direct mail, TV ads, campaign literature, etc. constantly repeats the candidate’s name.

How do you know that you’re doing it the right way? Your campaign materials should be repeating the candidate’s name so often that your volunteers and junior staff members start to wonder whether or not you are saying the candidate’s name too much. Smart campaigns find ways to include the candidate’s name 4-6 times, or more, in a 30 second radio spot. Likewise, campaign e-mails should include the candidate’s name in every paragraph.

The more you get the candidate’s name out in front of the voters, the more likely they are to vote for the candidate on Election Day.

#2 – Be Consistent

Another key for increasing your candidate’s name ID is to make sure you are consistent in how you talk about him or her. I’ve seen lots of campaigns refer to “Mike Smith for Town Council” in their lit pieces, “Michael Smith for Town Council” online, and “Michael R. Smith for Councilor” in their TV ads. This is a big mistake and tends to confuse voters.

Be consistent. It’s hard enough to break through the clutter to get voters to remember your candidate’s name. While you might think it is easy to see the connection between “Mike Smith” and “Michael R. Smith,” remember that your voters are busy… they have jobs, families, and social activities, and aren’t as tuned in to the campaign as you are. Make it easy for them by referring to the candidate and the office he or she is seeking the same way each and every time.

#3 – Be Everywhere

The third and final key for raising your candidate’s name ID is to make sure that your campaign is everywhere, meaning that you are communicating with your voters through as many different mediums as your campaign budget will allow.

Your voters should hear your candidate’s name on their radio, see it online, read about it in snail mail letters, see it on billboards, etc. The more times you can put your candidate’s name in front of the voters in your district, the more likely they are to remember your candidate when they go into the voting booth.

Joe Garecht is a political consultant, author, and the founder of Local Victory, which offers free articles and information on how to win your next election. Check it out at

A PoliticalBank profile is an easy way to increase name ID among voters. Learn more >